Turkish Drama in the Arab World: Social Impacts, Religious Reaction and Dramatic Void in the Arab World
Nour, which is named after the main character in the dubbed Turkish soap opera which was shown on the Saudi-owned MBC satellite channel in 2008, immediately became a hit. The high ratings it got were partly due to its unconventional use of colloquial Arabic. Non-Arabic dramas too have been dubbed earlier in classical Arabic. “The last two episodes of Nour, shown on August 30, 2008, attracted 85 million viewers in the Middle East and North Africa [Mena] region, out of which 50 million were females,” said Mazen Al Hayek, MBC’s official spokesperson and the group director of PR, marketing and commercial. MBC, which started broadcasting Turkish dramas in 2008, has telecast nearly 20 series. The others are shown on Arabic satellite channels such as Abu Dhabi TV and Dubai TV.